He makes music, art, and furniture.
All the pursuits need discipline and rigour to shape creative urges.
Thatâs Matt Policastroâs strength.
He knows how to introduce desirable friction to enhance discipline, while never letting momentum erode.
In his session, he will let
Everyone has AI.
The gap moved to data.
That's the short version of what came out of ROI Revolution client summit in Raleigh last week.
Four takeaways worth repeating:
-- AI on its own stopped being a differentiator.
What separates brands now is first-party data, clear
Every tourism experimentation case study is about Booking, Airbnb or Expedia.
None of them look anything like your business.
Booking alone keeps over a thousand experiments running at any given moment, which makes testing look like a normal part of running a tourism company. It
The best ideas are useless - unless you can explain them in a way that makes sense to others.
Thatâs the promise.
Of Ester Serra - founder at Dataverto.
And a WiE Summit speaker with the spunk to say: maybe a stat sig result isnât cause to celebrate.
Esterâs session wonât