ã¹ãã«ãªããã幎åãäžããããªãŒã¿ãŒåãé ãåªè¯æ¥çããã
ãããããªãŒã¿ãŒç掻ã«ã¯ç²ããããšããããæ£ç€Ÿå¡ã«ãªãããªããã©ããªæ¥çã§ãããããæ©ãå°±è·ã決ãããã
é·åŒãå°±è·æŽ»åãå°æ¥ãžã®äžå®ããããã®ãããªæããããªææ ãæ±ããŠããŸãããªãŒã¿ãŒã®æ¹ã¯éåžžã«å€ãããŸãããããããã®çŠãã«èº«ãä»»ããŠã誰ã§ãåãããåžžã«å€§éæ¡çšãããŠããæ¥çãã«é£ã³èŸŒãã§ããŸããšãæ°å¹ŽåŸã«åãè¿ãã®ã€ããªãåŸæãããããšã«ãªããŸãã
æ£ç€Ÿå¡ã«ãªãããšã¯ããããŸã§ã¹ã¿ãŒãã©ã€ã³ã«éããŸãããæ¬åœã«éèŠãªã®ã¯ãã3幎åŸã5幎åŸã«èªåã®äžã«åžå ŽäŸ¡å€ã®ããã¹ãã«ãèç©ããã確å®ã«å¹Žåãäžãã£ãŠããæ¥çãéžã¶ããšãã§ããéã«èšãã°ãæ¥çéžã³ããééããªããã°ãããšãæç³»ã®æªçµéšããªãŒã¿ãŒããã§ããå°æ¥çã«å¹Žå500äžåã600äžåãšãã£ãå®å®ããåå ¥ã®å£ãçªç Žããããšã¯ååã«å¯èœã§ãã
ãã®èšäºã§ã¯ãç¥å床ã¯äœããŠãããªãŒã¿ãŒããã®é転ãçãããããé ãåªè¯æ¥çãã®ããžãã¹ã¢ãã«ãçŽè§£ããéã«çµ¶å¯Ÿã«é¿ããã¹ããäœ¿ãæšãŠåæ¥çãã®èŠåãæ¹ã培åºè§£èª¬ããŸããããªãã®äººçã®æéãæè³ããã«å€ãããæ£ããæŠå Žã®éžã³æ¹ã身ã«ã€ããŸãããã
æªçµéšããåªè¯æ¥çãžã®éãéãããã£ãªã¢ãã©ã³ãäžç·ã«æ§ç¯ããŠããããããã就掻ãµãŒãã¹ãŸãšãã¯ãã¡ã
ITã€ã³ãã©ã»ã¯ã©ãŠãæ¥çã®æªçµéšæ ãçãæŠç¥
ã¹ãã«ãªãã®ããªãŒã¿ãŒããäžçºé転ãçãäžã§ãæãè«ççãã€åçŸæ§ã®é«ãéžæè¢ããITã€ã³ãã©æ¥çããžã®å°±è·ã§ãã
ITæ¥çãšèããšãå€ãã®äººã¯ãããã°ã©ããŒïŒéçºãšã³ãžãã¢ïŒããæ³åãããæç³»ã®èªåã«ã¯ç¡çã ããæ°åŠçã»ã³ã¹ããªããšã§ããªãããšè«ŠããŠããŸããŸããããããITæ¥çã«ã¯ããã°ã©ããŒãšã¯å šãç°ãªããã€ã³ãã©ãšã³ãžãã¢ããšãã巚倧ãªè·çš®ãååšããŸããã€ã³ãã©ãšã³ãžãã¢ãšã¯ãã€ã³ã¿ãŒãããã®éä¿¡ç¶²ïŒãããã¯ãŒã¯ïŒããã·ã¹ãã ãåããããã®åå°ïŒãµãŒããŒïŒãæ§ç¯ãã24æé365æ¥æ¢ãŸããªãããã«å®ãä»äºã§ãã
ãã®ITã€ã³ãã©æ¥çãããªãŒã¿ãŒã«æé©ã§ããçç±ã¯ã以äžã®3ç¹ã«éçŽãããŸãã
ããã¥ã¢ã«ã«æ²¿ã£ãæ¥åããã¹ã¿ãŒãã§ãã ã€ã³ãã©ãšã³ãžãã¢ã®æåã®ã¹ãããã¯ãã·ã¹ãã ãæ£åžžã«åããŠããããèŠå®ããç£èŠã»éçšããšãããã§ãŒãºããå§ãŸããŸãããããã¯ãããããæ±ºããããããã¥ã¢ã«ã«æ²¿ã£ãŠå¯Ÿå¿ããæ¥åãäžå¿ãšãªããããæªçµéšããã§ããã£ããã¢ããããããããç¹å¥ãªããã°ã©ãã³ã°ã»ã³ã¹ããªããŠãä»äºãšããŠæç«ããŸãã
è³æ ŒååŸããã®ãŸãŸå¹Žåã¢ããã«çŽçµãã ã€ã³ãã©é åã«ã¯ãCCNAïŒãããã¯ãŒã¯ã®è³æ ŒïŒãããAWSèªå®è³æ ŒïŒã¯ã©ãŠãã®è³æ ŒïŒããšãã£ããäžçå ±éã®æç¢ºãªè³æ Œå¶åºŠãååšããŸãããããã®è³æ ŒãååŸããã°ããã»ã©å¯Ÿå¿ã§ããæ¥åã®ã¬ãã«ïŒæ§ç¯ãèšèšãªã©ïŒãäžãããããã«æ¯äŸããŠçµŠäžãæç¢ºã«äžãã£ãŠãããšãããéåžžã«ãã§ã¢ã§åãããããè©äŸ¡æ§é ãæã£ãŠããŸãã
æ ¢æ§çãªäººæäžè¶³ã«ããæªçµéšæ ãåžžã«éãããŠãã ã¯ã©ãŠãåãDXïŒããžã¿ã«ãã©ã³ã¹ãã©ãŒã¡ãŒã·ã§ã³ïŒã®æ³¢ã«ãããã€ã³ãã©ãšã³ãžãã¢ã®éèŠã¯ççºçã«å¢å ããŠããŸããã人æã®äŸçµŠãå šã远ãã€ããŠããŸããããã®ãããèªç€Ÿã§æ°ã¶æã®ç ä¿®ãè¡ã£ãŠã§ãæªçµéšè ãäžããè²ãŠãããšããäŒæ¥ãå€ããããªãŒã¿ãŒã«ãšã£ãп倧ã®ãã£ã³ã¹ãšãªã£ãŠããŸãã
ãŸãã¯ç£èŠã»éçšãã§ãŒãºã§ITæ¥çã®åºç€ãåŠã³ãªããã空ãæéã§è³æ Œã®å匷ãé²ããããããŠ2ã3幎åŸã«ãèšèšã»æ§ç¯ãã®ãã§ãŒãºãžã¹ãããã¢ããããããããæ¡ä»¶ã®è¯ãäŒæ¥ãžè»¢è·ããããã®ãã£ãªã¢ãã¹ãæãããšã§ãæç³»ããªãŒã¿ãŒããã§ãçå®ã«å°éè·ãšããŠã®å¹Žåã確ä¿ããããšãå¯èœã«ãªããŸãã
BtoBã¡ãŒã«ãŒã®å¶æ¥è·ããã¯ã€ãã«ãªããããæ§é ççç±
ãå¶æ¥è·ã ãã¯çµ¶å¯Ÿã«ãããããªãããšèããããªãŒã¿ãŒã¯å°ãªããããŸããããã®çç±ã¯ãå¶æ¥ïŒãé£ã³èŸŒã¿ã§ã€ã³ã¿ãŒãã³ã鳎ããããå³ãããã«ãã«è¿œãããŠäžåžã«è©°ãããããã忥ã顧客ã®é»è©±ã«åºãªããã°ãªããªãããšããéé ·ãªã€ã¡ãŒãžãæã£ãŠããããã§ãã
ããããããã¯ãããŸã§ãBtoCïŒäŒæ¥å¯Ÿå人ïŒãã®å¶æ¥ãã€ãŸãå人åãã®äžåç£å¶æ¥ãä¿éºå¶æ¥ãå åç·ã®èšªå販売ãªã©ã«åã£ãã€ã¡ãŒãžã§ããããªãŒã¿ãŒãçãã¹ãã¯ãããããBtoCã®å¶æ¥ã§ã¯ãªãããBtoBïŒäŒæ¥å¯ŸäŒæ¥ïŒãã®å¶æ¥è·ãç¹ã«ãããããªçŽ æã»éšåã¡ãŒã«ãŒã®å¶æ¥ãã§ãã
BtoBã¡ãŒã«ãŒã®å¶æ¥è·ãå§åçã«ãã¯ã€ããªåŽåç°å¢ã«ãªããããã®ã«ã¯ãæç¢ºãªæ§é ççç±ããããŸãã
æ°èŠéæã§ã¯ãªãã«ãŒãå¶æ¥ãã¡ã€ã³ã§ããããš BtoBã¡ãŒã«ãŒã®é¡§å®¢ã¯ããã§ã«ååŒã®ããäŒæ¥ïŒå·¥å Žãå¥ã®ã¡ãŒã«ãŒãªã©ïŒã§ããã仿äœå売ãããšãã£ãå人åãã®åŒ·åŒãªãã«ãã§ã¯ãªããã顧客ã®å·¥å Žã®çšŒåç¶æ³ã«åãããŠãå¿ èŠãªéšåãå¿ èŠãªã¿ã€ãã³ã°ã§å®å®äŸçµŠããããšããã«ãŒãå¶æ¥ãã¡ã€ã³ãšãªããŸãããã®ããã粟ç¥çãªãã¬ãã·ã£ãŒãå°ãªãã顧客ãšã®é·æçãªä¿¡é Œé¢ä¿ãç¯ãããšã«éäžã§ããŸãã
ã«ã¬ã³ããŒéãã®åæ¥ç¥äŒã¿ã培åºãããããããš ååŒå ãäŒæ¥ã§ãããããçžæã®äŒæ¥ãäŒã¿ã§ããåæ¥ç¥æ¥ã¯ãåœç¶èªç€Ÿã®å¶æ¥ãäŒã¿ã«ãªããŸããBtoCå¶æ¥ã®ããã«ã顧客ã®äŒæ¥ã«åãããŠåæ¥åºå€ããããšãã£ãããšãçºçãããã¯ãŒã¯ã©ã€ããã©ã³ã¹ãä¿ã¡ãããã®ã倧ããªç¹åŸŽã§ãã
å ¥ç€Ÿæã®ããŒãã«ãæå€ãšäœãããš å°éçãªéšåãçŽ æïŒäŸãã°ãç¹å®ã®æ©æ¢°ã«äœ¿ãããç¹æ®ãªããžããå·¥æ¥çšã®æœ€æ»æ²¹ãªã©ïŒãæ±ããããå ¥ç€Ÿåãããã®ç¥èãæã£ãŠãã人ãªã©äžã®äžã«ã¯ååšããŸããããã®ãããå ¥ç€ŸåŸã«èªç€Ÿè£œåã«ã€ããŠãã£ããåŠãã§ãããã°ããããšããã¹ã¿ã³ã¹ã®äŒæ¥ãå€ããããã³ã·ã£ã«ã人æéèŠã§æªçµéšããªãŒã¿ãŒãæ¡çšããäœå°ãååã«ãããŸãã
ããããBtoBã¡ãŒã«ãŒã¯ããã¬ãCMãªã©ãæããªãããäžè¬ã®ç¥å床ã¯çç¡ã«çããã§ãããç¹å®ã®æ¥çå ã§ã¯ãããã·ã§ã¢ãèªãã財ååºç€ãç€ç³ãªãããããããäŒæ¥ããæ°å€ãååšããŸããæŽŸæãã¯ãããŸããããè °ãæ®ããŠé·ãå®å®ããŠåãããããªãŒã¿ãŒã«ãšã£ãŠã¯ããŸãã«å®ã®å±±ãšèšããæ¥çã§ãã
èªåã®é©æ§ã«åã£ãé ãåªè¯æ¥çã®éå ¬éæ±äººã玹ä»ããŠããããªãã以äžã®ãµãŒãã¹ã掻çšããŠæ å ±åéãå§ããŸãããã
é¿ããã¹ãæ¥çãšå°æ¥ã®ãã£ãªã¢ãã¹ãæããæ¥çã®èŠåãæ¹
æåŸã«ãããªãŒã¿ãŒã宿ã«é£ã³ã€ããŠã¯ãããªããäœ¿ãæšãŠåæ¥çãã®ç¹åŸŽãšãå°æ¥æ§ãèŠæ¥µããããã®ãã¬ãŒã ã¯ãŒã¯ããäŒãããŸãã
ãæªçµéšæè¿ãã倧鿡çšãã謳ã£ãŠããæ±äººã®äžã§ã以äžã®ç¹åŸŽã«åœãŠã¯ãŸãæ¥çã¯æ¥µåé¿ããã¹ãã§ãã
é¢è·çã®é«ããåæãšããããžãã¹ã¢ãã« äžéšã®é£²é£ãã§ãŒã³ãå°å£²æ¥ãéé ·ãªã¢ãŠãããŠã³ãïŒçºä¿¡åïŒã®ã³ãŒã«ã»ã³ã¿ãŒãªã©ã¯ã人ãèŸããããšããããããèšç®ã«å ¥ããäžã§å€§éã«æªçµéšè ãæ¡çšããŠããŸããåŽåéçŽåã§å©ççãäœããããã©ãã ãé 匵ã£ãŠã絊äžã®äžéãäœãèšå®ãããŠããããšãã»ãšãã©ã§ãã
æ±çšçãªã¹ãã«ãäžå身ã«ã€ããªãæ¥å ãèªç€Ÿã®ç¬èªã®ã·ã¹ãã ã«æåãå ¥åããã ãããæ±ºããããããŒã¯ã¹ã¯ãªãããèªã¿äžããã ãããšãã£ãæ¥åã¯ãäœå¹Žç¶ããŠãä»ç€Ÿã§éçšããã¹ãã«ïŒããŒã¿ãã«ã¹ãã«ïŒãèç©ãããŸãããäžãäžãã®äŒç€Ÿãåç£ããããªã¹ãã©ããããããå Žåã30代ã«ãªã£ãŠãããäœãã§ããªãæªçµéšè ããšããŠåã³å°±è·åžå Žã«æŸãåºããããªã¹ã¯ããããŸãã
ã§ã¯ãèªåã®äººçãé ããã¹ãæ¥çãã©ãèŠåããã°ããã®ããäŒæ¥éžã³ã«è¿·ã£ãéã¯ã以äžã®ã2軞ã®è©äŸ¡ãããªã¯ã¹ãã«åœãŠã¯ããŠèããŠã¿ãŠãã ããã
第1ã®è»žïŒå人ã®ã¹ãã«ãèç©ããããïŒæ±çšæ§ïŒ ãã®äŒç€Ÿã§3幎åããåŸãããã§åŸãçµéšãæè¡ããå¥ã®äŒç€Ÿãã§ã掻ããããšãã§ããããè³æ Œãåããããå°éçãªããŒã«ãç¥èã身ã«ã€ãããšããèŠç¹ã§ãã
第2ã®è»žïŒæ¥çå šäœãæé·åžå Žã«ãããïŒåžå Žæ§ïŒ ãã®æ¥çãçã¿åºããµãŒãã¹ã補åã®éèŠããä»åŸ5幎ã10幎ãšå¢ãç¶ããŠããããæéœç£æ¥ã«èº«ã眮ããšãå人ã®åªåã«é¢ãããäŒç€Ÿã®æ¥çžŸãæªåãã絊äžã«ããããªã¹ãã©ã®å¯Ÿè±¡ã«ãªããŸãã
ãã®2ã€ã®è»žãæºããæ¥çïŒITæ¥çããéèŠãå®å®ããŠããç¹å®ã®BtoBã¡ãŒã«ãŒãé«éœ¢å瀟äŒã§å¿ é ãšãªãå»çã»çŠç¥ã®ãããžã¡ã³ãè·ãªã©ïŒãå®ç¹èŠ³æž¬ããããšãã倱æããªãäŒæ¥éžã³ã®çµ¶å¯Ÿæ¡ä»¶ã§ãã
ãããŸã§5ã€ã®èšäºã«ããããããªãŒã¿ãŒããæ£ç€Ÿå¡ãžã®é転ã¡ãœããããäŒãããŠããŸããã ç©ºçœæéãã¹ããŒãªãŒã«å€ããè·åçµæŽæžã®æžãæ¹ããã©ãã¯äŒæ¥ãæ°åã§èŠæãæè¡ããšãŒãžã§ã³ãã䜿ãåãè£ããã¥ã¢ã«ããããŠé¢æ¥ã§ã®é転åçè¡ããããã¯ãã¹ãŠãããªããçŸç¶ãæç Žããæ°ãããã£ãªã¢ãåãæãããã®åŒ·åãªæŠåšã§ãã
ããšã¯ãè¡åããã ãã§ããå®ç§ãªæºåãæŽãæ¥ãåŸ ã€ã®ã§ã¯ãªããäžå®å šãªãŸãŸã§æ§ããªãã®ã§ã仿¥ãã®ç¬éããæåã®äžæ©ãèžã¿åºããŠãã ãããããªãã®éå»ãã©ãã§ãããæ£ããæŠç¥ãšç¥èãæãŠã°ããã£ãªã¢ã¯å¿ ãããçŽãããšãã§ããŸããèªä¿¡ãæã£ãŠãæ£ç€Ÿå¡ãžã®åç¬ŠãæŽã¿åã£ãŠãã ããã
