Grom (company)

Gromart S.r.l.
Trade name	Grom
Type	Joint-stock
Industry	Food and Beverage
Genre	Ice cream
Founded	May 18, 2003; 23 years ago in Turin, Italy
Founder	Guido Martinetti, Federico Grom
Headquarters	Piazza Paleocapa 1/D, Turin, Italy
Number of locations	64 (2015)
Area served	China ; France; Indonesia; Italy; Japan; United Kingdom
Revenue	€ 23 million
Parent	The Magnum Ice Cream Company
Website	https://www.gromgelato.com/

Gromart S.p.A., traded as Grom, is an Italian gelato company based in Turin. Grom's first Italian store was established in 2003 by Federico Grom and Guido Martinetti.^[1] It had further expanded internationally and established branches in several regions, namely New York City, Los Angeles, Malibu, Paris, Jakarta, Osaka, Dubai and London.

History

Founded from an initial investment of 32,500 euros per shareholder,^[2] in 2009 the company achieved a turnover of 16 million euros. In 2011, revenues reached 23 million.^[3]

On 1 October 2015, the consumer goods international Unilever acquired the company for an undisclosed price.^[4]

Grom has slowly closed a number of stores, including New York, Los Angeles, Century City, Modena and Hong Kong, while opening a new one in Prague.^[5] All US, Middle East and Hong Kong shops have been shut.

References

↑ "Da Grom a Venchi, la Torino che piace" (in Italian). La Repubblica. 2010-01-19.
↑ "Articolo tratto dal settimanale Economy" (PDF).^{[dead link]}
↑ "Il coraggio degli imprenditori della casa accanto". 22 Apr 2012.
↑ "Unilever buys premium Italian ice cream maker GROM". Reuters. 1 October 2015.
↑ "Twenty-five new brands came to the Czech market last year". Cushman & Wakefield Retail Leasing services. 1 October 2015.

External links

Official website
Official website (in Italian)

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[1] "Da Grom a Venchi, la Torino che piace" (in Italian). La Repubblica. 2010-01-19.

[economy_22-2] "Articolo tratto dal settimanale Economy" (PDF).^{[dead link]}

[3] "Il coraggio degli imprenditori della casa accanto". 22 Apr 2012.

[4] "Unilever buys premium Italian ice cream maker GROM". Reuters. 1 October 2015.

[5] "Twenty-five new brands came to the Czech market last year". Cushman & Wakefield Retail Leasing services. 1 October 2015.

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