Yext

Leonard Sullivan made competition fun. As Digital Marketing Manager of Beltone, Leonard gamified visibility performance for all independent owners globally. Turns out, when serious motivation meets seriously competitive audits, the result is brand-wide progress. That was the case for this hearing aid brand — one already recognized for having some of the best customer service in the industry. https://yex.tt/4cIiQHl

Your Amish country location is underperforming, and your national average is hiding it. At least, that was the case for Beltone, the global, independently operated hearing aid brand. We talked with Michael McCann and Leonard Sullivan about how they led Beltone’s marketing team in identifying weak spots across hyper-specific locales and the opportunities hiding in each case. Catch the full episode: https://yex.tt/4cIiQHl

Managing thousands of locations shouldn't take thousands of manual updates. Meet Yext Agents. They show you exactly how your brand stacks up against the competitors nearest each location, then recommend and execute the specific actions that close the gap. All from one place: Action Center. What Yext Agents do: 🔹 Analyze how your brand appears across AI search platforms 🔹 Compare each location against its nearest local competitors 🔹 Recommend and execute specific actions that improve visibility in each market 🔹 Handle the repetitive work, so your team can focus on strategy Learn more and get started: https://yex.tt/4zXYcgb

AI platforms are already deciding which brands they cite — most aren't ready for it. Join Amanda Schifino and Paige Saunders for a live look at Action Center, and Ask Scout working on real data, plus a first look at what's coming next. Save your seat: https://yex.tt/4xHWI8q

The agentic marketing era is here, and we're just getting started. 🤖

You might be familiar with the bind multi-location brands are in. Maybe you're in this very bind: AI search demands more content than ever. Scaling content usually means losing the exact things marketing teams want to protect the most. To be recommended by AI at scale, brands need one connected chain: verified data → content agents → local pages → direct distribution → AI citation. In this blog post, Yext's Amanda Schifino covers how to scale content without losing brand control: https://yex.tt/3SGsP9c

"The confidence we have in the tool… is pretty spot on," says Michael McCann, Senior Director of Marketing at Beltone, after a year of giving honest feedback on beta access to Scout. We've been listening closely to the team's feedback to better respond to their needs as an international, multi-location hearing aid brand. After all, it's their mission to make listening easier. Check out the full episode to learn how Beltone has handled visibility shifts — and why they're giving kudos to Scout: https://yex.tt/4cIiQHl

Everyone can see their AI visibility gaps these days. Almost no one can act on them. We decided it's time to change that with three Yext updates: 🔹 Scout now sees your AI visibility at the brand level — in addition to location by location 🔹 Action Center turns what you find into action your agents actually run 🔹 Corvo AI texts small business owners what to do next. Free. No login. See where you show up. Act everywhere you don't. Full story: https://yex.tt/3T6XNY7

Most brands still measure visibility one search at a time. But AI doesn't give one answer. Just under half the time, four leading AI engines each named a different business as the #1 local recommendation for the exact same question. Yext Research shares new data on both problems. Hear from Anthony Rinaldi and Arjun Sangwan on Yext Research Live: What Actually Decides the AI Answer. They'll share: 🎙 Original research 📊 New data on the demand/answer gap 🤖 Why AI engines agree on the #1 local recommendation just 4% of the time Save your spot → https://yex.tt/4zoGC4v

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