YUU
AMEMIYA

An experiential author who writes literature not to be read, but to be lived.

He writes novels about futures that may one day arrive—and then opens those fictional worlds so they can be physically experienced in reality.

These experiences take many forms, including festivals, immersive theater, exhibitions, and films. Participants enter these spaces as inhabitants of the story, observing, moving, and acting within the world. Through their collective presence, a single fictional world temporarily materializes in real space.

This form of living literature—experienced through all five senses—has been developed under the name Experiential Novels, spanning numerous works. Notable examples include KaMiNG SINGULARITY, set in a world where AI has become god, and RingNe, depicting a world in which humans reincarnate as plants.

In his long-form works, participants live together as residents of a fictional world over a period of three years. Short-form works include one-day experiences such as Mud Land Fest, set in a “country of mud,” and Dance Furoya, a danceable public bathhouse that heats both water and dance floors.

Amemiya is also known as a pioneer of silent disco culture in Japan. He is the founder of Japan’s largest silent event brand, Silent it, and serves as CEO of Ozone, a creative company dedicated to “maximizing opportunities for imagination.”

He has produced over 100 projects across Japan, many of which have been featured by major media outlets including NTV’s Sekaiichi Uketai Jugyo and TBS’s Nichiyobi no Hatsu Mimi Gaku, generating widespread attention for their distinctive worldbuilding.

Kamakura Shikyosai, a festival inspired by ritual practices of the Kamakura period, was nominated for the JACE Event Award alongside events such as the Tokyo 2020 Olympics. He also received an honorable mention in the Future Society with Superintelligence Scenario Contest for a work envisioning life 50 years into the future.

As a creative director, Amemiya collaborates with companies and public institutions across Japan, developing projects and businesses that bridge art and commerce. Alongside this work, he continues to cultivate fields, DJ, write novels, make films, stage living funerals, and create relational art.

In terms of physical spaces, he founded Escape Bar White Out in Yokohama in 2020, and launched Ozone-so in the Odawara area in 2025—reversing previously created fictional worlds from extraordinary occasions (hare) into everyday life (ke).

He considers the creation of places to escape—and the facilitation of escape itself—as his life’s work. He has held his own living funeral four times. While escaping, while creating, he lives by drifting through the in-between.

How wonderful that the sky can be beautiful, time and again.

Here we are, soaking in the same bath, looking at the same sky.
Water like a soup of life, where life and death have dissolved together.
A sky like a film, though there should be nothing there.

The wavering surface of the water is proof that differences exist side by side.
In a world where fragile membranes rise like soap bubbles,
black missiles fly through the air, and everything is pure white.

Have people come too close to one another?
Until the beauty of being different
turns into resentment fierce enough to make us kill.

We are frail and incomplete.
So that our fragile worldlines do not become entangled in conflict,
we gaze at parallel peace through a third eye
and keep sounding the unknown with delight.

That the sky can be beautiful, time and again.
The world is held up by its changing colors.

May we, equally impermanent and fragile,
place flowers like the sky in the mouths of guns.