Torstar Advantage
Torstar
Advantage
Advantage
Access to Canadians
For more than 130 years, Torstar and its esteemed publications - including our flagship Toronto Star, have been a part of the daily ritual for people across the country. Generations of readers feel like they are part of a larger conversation about their community, their country, and the world. In one word, we have our readers' trust.
Together, we can harness the power of our deeply engaged audience to drive action and reaction.
A Canada-centric strategy that moves your brand forward.
As one of Canada’s most established media voices, Torstar gives you a credible platform to speak authentically and meaningfully to real Canadians.
Our bespoke client campaigns are based on data-driven insights and give you access to the 11.7 million readers who access our 40+ brands.
Our Portfolio
Digital
11.2 million monthly unique visitors across our Torstar network
Print
2.35 million weekly print readers across Ontario rely on us to stay informed
Email & Newsletters
3 million subscribers relish receiving our newsletters in their inbox each week
Live Events
Thousands of guests experience our journalism through live conversations and gatherings
Client-centric Content
1.3 million annual pageviews of inspired storytelling that centres your brand
Specialty Brands
Reach 1.7 million engaged lifestyle, travel, sports, fashion, multicultural, and local retail enthusiasts
Build a media plan that ensures 100% of your media dollars reach real Canadians.
2X
more likely that consumers will like or love ads on quality news sites vs. social media
53%
of Ontario adults are part of the Torstar audience
1/4
of readers have a better opinion of brands that advertise on quality news sites
22%
of consumers are more likely to consider buying products in ads on quality news sites
Trusted Brands
Partnering with Torstar gives your brand direct access to the consumers who drive trends, spending, and influence nationwide.
They are young. Millennials and Gen Z account for more than half (53%) of our readers, while Gen X accounts for 20%.
They are influential and educated. Over one-third of our readers are professionals (32%) with a bachelor's degree (36%).
They are affluent. Roughly one in five (21%) of our readers have an income above $125,000.
Get Inspired To Work With Us
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