Double opt-in for Google Ads

To start receiving marketing and performance emails, advertisers based in certain countries are legally required to confirm their email address when they opt into marketing and performance emails.

On this page

• Where is double opt-in required?Where is double opt-in required?
• Existing Google Ads users
• New Google Ads users
• Google Ads Manager accounts

Where is double opt-in required?

Double opt-in is legally required in the following countries: Austria, Germany, Greece, Switzerland, Luxembourg, and Norway. If your billing address is located in one of these countries, you’ll need to confirm your email address to subscribe to marketing emails.

Existing Google Ads users

If you have an existing account in one of the countries listed above, you’ll automatically be opted out of receiving marketing emails and will need to confirm your address again. You’ll receive an email asking you to confirm your email address and preferences to receive marketing emails, and after you confirm you’ll be opted back in.

After you confirm via the confirmation email, you can also update your preferences by visiting the “Notifications” tab on the Preferences page.

New Google Ads users

If you’re new to Google Ads, you can opt in to marketing emails during the signup process. When you confirm your business information, select Yes, send me performance tips, promotional offers, surveys, and invitations to try new features, then select Submit. After you confirm via the confirmation email, you can also update your preferences by visiting the “Notifications” tab on the Preferences page.

Google Ads Manager accounts

If you’re using a Google Ads manager account, you can select which sub-manager accounts or client accounts you’d like to receive marketing emails using the following steps:

1. Go to Notifications within the Admin menu .
2. In the "Notifications" tab, select Full hierarchy.
3. For the account you’d like to receive marketing emails, in the tabs for “Customized help & performance suggestions” and “Newsletter,” select Yes.
   • To select multiple accounts that you’d like to receive marketing emails, select those accounts and select Edit, then select Yes next to in the tabs for “Customized help & performance suggestions” and “Newsletter”.
4. The email addresses for these accounts will be able to confirm these preferences when they receive the confirmation email.