ã¡ãã£ãšã ãããžãã¹ã«åœ¹ç«ã€ãã¬ãŒã ã¯ãŒã¯æè No.10ð
ä»åã玹ä»ãããã¬ãŒã ã¯ãŒã¯ã¯ãVRIOåæãã§ãâš
ãã®æèæ³ãæŽ»çšããã°ãçµæžç䟡å€(Value)ãåžå°æ§(Rarity)ãæš¡ç¯å¯èœæ§ (Imitability)ãçµç¹(Organization)ã®ïŒã€ã®èŠç¹ ããèªç€Ÿã®ç«¶ååªäœæ§ãææ¡ã§ããããã«ãªããŸãð¥
å ããŠãã³ã¢ã³ã³ãã¿ã³ã¹ãšã®ç¹ãããèžãŸããŠãVRIOåæãã®å€§åããäžç·ã«èããŠãããŸãããð
課é¡è§£æ±ºåãããã«é«ããããã«ð¥
ãã®ã·ãªãŒãºã§ã¯ãçµå¶èª²é¡ãæ¥åã»äººæã«å¯Ÿãã課é¡è§£æ±ºã«åããŠæŽ»çšã§ããããã¬ãŒã ã¯ãŒã¯ãã«ã€ããŠçè§£ãæ·±ããŠããã ããå
容ããšæããŸãð
ãã¬ãŒã ã¯ãŒã¯ã¯ãæŠç¥ãåæãæ§æ³ã®ããã®æèã®æ çµã¿ããšããæå³ã§ãããèªç€Ÿãæ±ããŠããçµå¶èª²é¡ãæ¹åã»è§£æ¶ããããžãã¹ã®å¹çæ§ãé«ããŠãããæèããŒã«ã§ãããšç§ã¯æããŸãâš
課é¡ãæŽçããæåã®è§£æ±ºçãåŸãããã®æé ãæ§ã
ãªæ¹æ³ã§ã¢ãããŒãããŠããããã«ã¯ããã¬ãŒã ã¯ãŒã¯ããšããåºç€ãã€ã³ãããããŠããããšã倧åã§ã¯ãªãã§ããããïŒïŒ
å人ã®èª²é¡è§£æ±ºåãé«ããããšã¯ãåäººã®æé·ãä»äºã®éè¡ã«ãããŠéåžžã«éèŠã§ãã
以äžã¯ããã®å€§åãã瀺ã3ã€ã®ãã€ã³ãã§ãã
èªå·±æé·ãšãã£ãªã¢ã®é²å±:
課é¡è§£æ±ºåãé«ããããšã¯ãæ°ããã¹ãã«ã®ç¿åŸãç¥èã®æ¡å ãä¿é²ããŸãã課é¡ã«åãçµãäžã§çµéšãç©ã¿ãèªåã®éçãè¶ ããããšã§æé·ãçãŸããŸãã
課é¡è§£æ±ºåãåäžãããšãé£ããç¶æ³ã«ãååããªæ 床ã§åãçµãããšãã§ãããã®çµæãšããŠä»äºããããžã§ã¯ãã§ã®ææãåäžãããã£ãªã¢ã«ãããŠãåé²ããèŠå ãšãªããŸãã
广çãªæææ±ºå®ãšåé¡è§£æ±º:
課é¡è§£æ±ºåãé«ããããšã¯ãè€éãªåé¡ã«å¯ŸããŠå¹æçãªæææ±ºå®ãäžãã¹ãã«ãåäžãããŸããåé¡ãå·éã«åæããé©åãªè§£æ±ºçãèŠã€ãåºãåã¯ãããžãã¹ãæ¥åžžç掻ã«ãããŠéåžžã«éèŠã§ãã
è€éãªèª²é¡ã«å¯ŸåŠããèœåããããšãèªåã®ä»äºããããžã§ã¯ãã«ãããŠè¿ éã§çç¢ºãªæææ±ºå®ãã§ããçµæãšããŠçç£æ§ãåäžããŸãã
ã¹ãã¬ã¹ç®¡çãšææ¬çãªæ¹å:
課é¡è§£æ±ºåãé«ãŸããšãåé¡ã«å¯ŸããŠå·éãªå¯ŸåŠãå¯èœã«ãªããŸããããã«ãããã¹ãã¬ã¹ããã¬ãã·ã£ãŒã«å¯ŸåŠããèœåãåäžããããå¥åº·çã§æç¶å¯èœãªåãæ¹ãã§ããŸãã
課é¡è§£æ±ºåããããšãåé¡ã®æ ¹æ¬åå ãèŠã€ãåºãã解決çãç·Žãèœåã匷åãããŸããããã«ããã衚é¢çãªåé¡ã ãã§ãªããæ ¹æ¬çãªæ¹åãå¯èœã«ãªããŸãã
ãããã®ãã€ã³ããããåããããã«ã課é¡è§£æ±ºåã®åäžã¯å人ã®ã¹ãã«ãçæŽ»å
šè¬ã«ãããŠå€§ãã«åœ±é¿ãäžããèŠçŽ ã§ãããåäººã®æé·ãšå¹žçŠã«å¯äžããŸãã
ãã®ãããªããšãèžãŸããŠããããã瀟äŒäººã«ãªãç«å ŽãšããŠãä»ã®ãã¡ããèãã®åŒãåºããå¢ããããšã課é¡è§£æ±ºæèã®ã¬ãã«ãé«ããŠãããããªãšæããŸãð
ååã®ã埩ç¿ãð
VRIOåæã®ãã€ã³ãð
ä»åã¯ãèªç€Ÿã®é²ãã¹ãéãè«ççã«å€æããéã«æå¹ãšãªããVRIOåæããã玹ä»ããŸãïŒ
VRIOåæã¯ãäŒæ¥ãçµç¹ã®ç«¶äºåãè©äŸ¡ããããã®ããŒã«ã®äžã€ã§ãã
VRIOã¯ãValueïŒäŸ¡å€ïŒãRarityïŒåžå°æ§ïŒãImitabilityïŒæš¡å£ã®é£ããïŒãOrganizationïŒçµç¹èœåïŒã®é æåãåã£ããã®ã§ããããã®èŠçŽ ãè©äŸ¡ããããšã«ãã£ãŠãäŒæ¥ã®ç«¶äºåªäœæ§ãæããã«ããŸãð¥
ValueïŒäŸ¡å€ïŒ: äŒæ¥ã®è³æºãèœåãä»å 䟡å€ãçã¿åºããã©ãããè©äŸ¡ããŸãã顧客ãåžå Žã«å¯ŸããŠæäŸãã䟡å€ããããã©ãããéèŠã§ãã
RarityïŒåžå°æ§ïŒ: äŒæ¥ã®è³æºãèœåãä»ã®ç«¶åä»ç€Ÿã«æ¯ã¹ãŠåžå°ã§ãããã©ãããèããŸããä»ã®äŒæ¥ãåæ§ã®è³æºãèœåã容æã«å ¥æã§ããå Žåãç«¶äºäžã®åªäœæ§ã¯äœããªããŸãã
ImitabilityïŒæš¡å£ã®é£ããïŒ: ç«¶åä»ç€ŸãäŒæ¥ã®è³æºãèœåãæš¡å£ããã®ãé£ãããã©ãããè©äŸ¡ããŸããæš¡å£ã容æã§ããã°ãç«¶äºåªäœæ§ã¯çåœã«ãªãå¯èœæ§ããããŸãã
OrganizationïŒçµç¹èœåïŒ: äŒæ¥ãè³æºãèœåãçµç¹çãã€å¹æçã«æŽ»çšã§ãããã©ãããè©äŸ¡ããŸããçµç¹å ã®ããã»ã¹ãæåããç«¶äºäžã®åªäœæ§ãæç¶å¯èœã«ãããã©ãããåãããŸãã
ãã®ããã«VRIOåæãè¡ãããšã§ãäŒæ¥ã¯èªç€Ÿã®ãªãœãŒã¹ãèœåãã©ã®ããã«ç«¶äºåªäœæ§ã圢æããç¶æã§ããããçè§£ããããšãå¯èœãšèšããŸããð
ãããã£ãŠããã®åæãéããŠãäŒæ¥ã¯èªãã®æŠç¥ã«ãããŠåŒ·ã¿ãæ¹åãã¹ãç¹ãæç¢ºã«ããç«¶äºåãåäžãããæ¹éãæã€ããšãã§ãããšããã®ã§ãâš
ã³ã¢ã³ã³ãã¿ã³ã¹ãšã¯äœã ããïŒïŒ
ã³ã¢ã³ã³ãã¿ã³ã¹ã¯ãäŒæ¥ãä»ç€Ÿãšæ¯èŒããŠåªãã䟡å€ãæäŸããããã®ç¬èªã®åãèœåã®ããšãæããŸãã
èªç€Ÿã®åŒ·ã¿ã客芳çãªæ°å€ãªã©ã§å€æããéã«ã¯ããã®ã³ã¢ã³ã³ãã¿ã³ã¹åæãããæå¹ãªææ³ãšèšããã§ãããð
ããã¯ãäŒæ¥ãåžå Žã§ç«¶äºåªäœæ§ãç¯ãäžã§éåžžã«éèŠãªæŠå¿µã§ãããšèããããŸãð
以äžã«ãã³ã¢ã³ã³ãã¿ã³ã¹ã®éèŠæ§ãããã€ã説æããŸãã
ç«¶äºåªäœæ§ã®æºæ³: ã³ã¢ã³ã³ãã¿ã³ã¹ã¯ãäŒæ¥ãä»è ã«æ¯ã¹ãŠç¬èªã®åŒ·ã¿ãæã€åååãšãªããŸããããã«ãããäŒæ¥ã¯ä»è ã容æã«æš¡å£ã§ããªãä»å 䟡å€ãæäŸã§ããåžå Žã§åªäœæ§ãç¯ãããšãã§ããŸãã
æŠç¥çæ¹åæ§ã®æç¢ºå: ã³ã¢ã³ã³ãã¿ã³ã¹ãçè§£ãããããæŽ»çšããããšã¯ãäŒæ¥ã®æŠç¥çæ¹åæ§ãæç¢ºåããå©ãã«ãªããŸããäŒæ¥ã¯ãã©ã®åéã§åªããèœåãæã¡ãã©ã®ããã«ãããçµç¹çãã€å¹æçã«æŽ»çšããããææ¡ããããšãã§ããŸãã
ã€ãããŒã·ã§ã³ã®æšé²: ã³ã¢ã³ã³ãã¿ã³ã¹ãäŒæ¥ã®DNAã«çµã¿èŸŒãŸããŠããå Žåããããåºã«ããã€ãããŒã·ã§ã³ãä¿é²ãããŸããäŒæ¥ã¯èªèº«ã®åŒ·ã¿ãåºã«æ°ããªè£œåããµãŒãã¹ãéçºããåžå Žã®å€åã«é©å¿ããããšãã§ããŸãã
ãªãœãŒã¹ã®æé©å©çš: äŒæ¥ã¯éãããè³æºãæé©ã«æŽ»çšããå¿ èŠããããŸããã³ã¢ã³ã³ãã¿ã³ã¹ãæç¢ºã«ããããã«çŠç¹ãåœãŠãããšã§ãäŒæ¥ã¯è³æºãæå¹ã«é 眮ããæè³ãé©åã«è¡ãããšãã§ããŸãã
é·æçãªæç¶å¯èœæ§: ã³ã¢ã³ã³ãã¿ã³ã¹ã«åºã¥ãç«¶äºåªäœæ§ã¯ãä»è ã«å®¹æã«è¿œãã€ãããªãç¹é·çãªãã®ã§ãããããé·æçãªæç¶å¯èœæ§ãæäŸããŸããçæçãªæµè¡ããç«¶äºã®æ¿åã«å·Šå³ããã«ãããªããŸãã
ãã®ããã«ãã³ã¢ã³ã³ãã¿ã³ã¹ãçè§£ãããããæŽ»ããããšã¯ãèªç€Ÿã®åŒ·ã¿ãæç¢ºåããŠãã©ã®éšåã§åè² ã§ãããããã©ã®éšåãæ¹åãã¹ããããã¿ããåããããããäŒæ¥ãå€åããç°å¢ã«ãããŠãæåãç¶ããããã®åºç€ãç¯ãææ®µãšãªããšèšããã§ãããð¥
äŒæ¥ã¯èªãã®åŒ·ã¿ãä¿ã¡ããããæŠåšã«åžå Žã§ã®ç«¶äºã«åã¡æãããã«ãã³ã¢ã³ã³ãã¿ã³ã¹ã®éèŠæ§ãèªèããç©æ¥µçã«è²æã»æŽ»çšããå¿
èŠããããŸããâš
ãã¬ãŒã ã¯ãŒã¯ãæå¹ã«æŽ»çšããããã«ð
ç§ãèããããã¬ãŒã ã¯ãŒã¯ã掻çšããããšã®ã¡ãªãããã¯4ã€ã«ãŸãšãããããšæããŸãð
ãã¬ãŒã ã¯ãŒã¯ã掻çšããŠæèããããšã«ã¯ã以äžã®ãããªã¡ãªããããããŸãã
æ§é åãããã¢ãããŒã: ãã¬ãŒã ã¯ãŒã¯ã¯äžè¬çãªåé¡ãã¿ã¹ã¯ã«å¯Ÿããæ§é ãæäŸããŸããããã«ãããæèããã»ã¹ãæŽçãããè€éãªåé¡ã«å¯ŸããŠãæ§é çãªã¢ãããŒããå¯èœã«ãªããŸããæ§é åãããæèã¯ãåé¡è§£æ±ºãæææ±ºå®ãè¿ éãã€å¹æçã«è¡ãã®ã«åœ¹ç«ã¡ãŸãã
å ±éã®èšèªã®ç¢ºç«: ãã¬ãŒã ã¯ãŒã¯ã¯å ±éã®æŠå¿µãçšèªãæäŸããããšããããããã«ãããããžã§ã¯ãããŒã ãã³ãã¥ãã±ãŒã·ã§ã³ãåæ»ã«ãªããŸããå ±éã®èšèªãæã€ããšã§ãã¡ã³ããŒéã§ã®çè§£ãæ·±ãŸããã³ã©ãã¬ãŒã·ã§ã³ã容æã«ãªããŸãã
åå©çšå¯èœãªãã¿ãŒã³ã®æŽ»çš: ãã¬ãŒã ã¯ãŒã¯ã¯ãã¹ããã©ã¯ãã£ã¹ããã¶ã€ã³ãã¿ãŒã³ãæäŸããããšããããããã«åºã¥ããŠã³ãŒããã¢ãŒããã¯ãã£ãæ§ç¯ããããšãã§ããŸããåå©çšå¯èœãªãã¿ãŒã³ã®æŽ»çšã«ãããéçºããã»ã¹ãè¿ éåããã³ãŒãã®å質ãåäžããŸãã
åé¡è§£æ±ºã®è¿ éå: ãã¬ãŒã ã¯ãŒã¯ã¯ç¹å®ã®åé¡ãæ¥åã«å¯Ÿãã解決çãæäŸããŠããããããããæŽ»çšããããšã§åé¡è§£æ±ºãè¿ éåããŸããæ¢åã®ãã¬ãŒã ã¯ãŒã¯ã䜿çšããããšã§ãåé¡ã«å¯Ÿããæé©ãªã¢ãããŒããèŠã€ããæéãççž®ãããããžã§ã¯ãã®é²æãå éãããããšãã§ããŸãã
ããããªããããã¬ãŒã ã¯ãŒã¯ã䜿ãéã®æ³šæç¹ãåæ§ã«ååšããŸãð
以äžã¯ãèæ
®ãã¹ãéèŠãªç¹ã§ãããšèããŸãð
ç®çãæç¢ºã«ãã: ãã¬ãŒã ã¯ãŒã¯ã¯ç¹å®ã®ç®çãåé¡ã«å¯Ÿãã解決çãæäŸããããããŸãåãã«è§£æ±ºããããšããŠããåé¡ãéæããããšããŠããç®æšãæç¢ºã«ããŸããããç®çãã¯ã£ããããŠããªããšãé©åãªãã¬ãŒã ã¯ãŒã¯ã®éžæãé£ãããªããŸãã
é©åãªãã¬ãŒã ã¯ãŒã¯ã®éžæ: ãããžã§ã¯ãã®æ§è³ªãèŠä»¶ã«åºã¥ããŠãé©åãªãã¬ãŒã ã¯ãŒã¯ãéžæããããšãéèŠã§ããéžæè¢ãå€ãå Žåãããããã®ç¹åŸŽãã¡ãªããããã¡ãªãããæ¯èŒæ€èšãããããžã§ã¯ãã«æé©ãªãã®ãèŠæ¥µããŸãããã
æè»æ§ãä¿ã€: ãã¬ãŒã ã¯ãŒã¯ã䜿çšããããšã§ãäžéšã®æ±ºå®ãæ§é ãå¶çŽãããããšããããŸããããããæè»æ§ãä¿ã€ããšãéèŠã§ãããããžã§ã¯ãã®é²è¡ãèŠä»¶ã®å€æŽã«æè»ã«å¯Ÿå¿ã§ããããã«ããã¬ãŒã ã¯ãŒã¯ãé©åã«æŽ»çšããå¿ èŠã«å¿ããŠæ¡åŒµãã«ã¹ã¿ãã€ãºãæ€èšããŸãããã
ãã®ããã«ããã¬ãŒã ã¯ãŒã¯ãã¯ãããŸã§ãåºç€çãªäœçœ®ã¥ãã§ãããããããå°ãåºããçããå
šãŠã§ãããšããããšã¯ãããŸããâŠ
äœãã倧åãªããšã¯ããã¬ãŒã ã¯ãŒã¯ãããŒã¹ã«ãã€ã€ããèªãã®é ã§èããããšã«ãããŸãâš
ãã®ãããªããšã念é ã«ãããŠãèªåèªèº«ã®èª²é¡è§£æ±ºåãé«ããŠããããšæããŸãïŒ
ãããããã¬ãžã³ã®ã玹ä»ð
ä»åŸãããã«ã³ã³ãã³ããæ¡å
ã§ããããã«åªããŠåããŸãã®ã§
äœåãããããé¡ãç³ãäžããŸãð
æåŸãŸã§ãæèªããã ãèª ã«æé£ãããããŸãð
æåŸãŸã§ãæèªããã ããå¿ããæè¬ç³ãäžããŸãâš
äœãã質åãçåãããããŸãããããã€ã§ããæ°è»œã«ãç¥ãããã ããã
ãããŸã§ãç§ã®èŠè§£ãæã£ãããšã
ãŸãšããããŠããã ããŠãŸãã
ãã®ç¹ã«é¢ããŸããŠããäºæ¿ãã ããð
ä»åŸãã圹ã«ç«ãŠãæ å ±ãæäŸã§ããããåªããŠãŸãããŸãã®ã§ãäœåãããããé¡ãããããŸãð
ãããªãšæã£ããå¿æŽãããïŒ
ãããããã°ãå¿æŽãé¡ãããŸãïŒ
ããã ãããããã¯ã¯ãªãšã€ã¿ãŒãšããŠã®æŽ»åè²»ã«äœ¿ãããŠããã ããŸãïŒ
åŒãç¶ãäœåãããããé¡ãããããŸãð